Nice and Very

 Nice™ 

Soft. Safe. Unoffensive. Unforgettable?

Why say brilliant when you can say nice? 

Why risk bold when you could just... be nice?

For centuries, nice has been the go-to word for dinner with your in-laws, art you don’t understand, or a haircut that’s definitely not what they asked for.

It’s vague. It’s vanilla. 

It’s the verbal nod of polite society.

Whether you're avoiding conflict or just can't commit to an opinion, Nice™ is here to help.

“Very”

Tired of subtlety?

Say it louder. Say it clearer. Say it very.

Whether you’re very excited, very scared, or very, very late, this classic intensifier adds a familiar punch to your everyday sentences.

It’s simple. It's safe. It's everywhere.

Very — because why use one word, when you can use two?

(Disclaimer: May cause dilution of expression. Side effects include vagueness and the urge to rewrite.).

Some of my pet peeve words as a writer writing poetry in a poem. Wow that's complicated to say. Say that ten times fast. 

Aspen